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Facebook has made a lot of ecommerce owners into millionaires, but now big brands are realizing the power of Facebook and the cost is going up. Here are the top 19 ecommerce trends and growth strategies recommended by Internet Retailer brands and the experts that advise them, in order of priority. This is your ultimate checklist for what you should be focusing on, in order of priority, for Localization is a segment of personalization, and all personalization aims at bettering the customer experience.
Providing exceptional customer service, fast shipping, low prices, an easy-to-navigate site. In , though, personalization and localization are being added to that mix. This is because easy-to-navigate websites, fast shipping and transparent pricing are already the norm. Personalization in ecommerce often refers to personalized merchandising. When personalizing a site experience, brands use a variety of known customer data points to serve contextually relevant content and products.
Using data points like the above, site pages will be altered to best serve and convert the individual consumer. Localization is a form of personalization in which the IP address of a customer alters site content to provide for more contextual merchandising and content.
Here are a few guides you can use to learn about personalization, localization and on-site merchandising to increase your customer experience. Here are how 3 brands currently optimized their customer experience using a variety of personalization tactics. You can use a combination of out-of-the-box personalization tools and additional applications to turn your product pages into landing pages i.
They use the Personalized Recommendation App by Beeketing. Create an educational survey to lead consumers further down your funnel, as well as collect additional information.
CRM stands for customer relationship management. Because how effectively you speak to your customer, solve their issue and get them to the cart directly affects engagement, conversion and your bottom line.
Establish a single customer system of record. Get a head start in improving your customer engagement via community and CRM. Here are the best guides to walk you through each aspect. Now is a great time to starting thinking about chatbots.
The very first step to ensuring your customers engage with your brand is to ensure they can SEE that they can engage with your brand. Olive Ave uses subtle but clear on-site messaging to alert customers to a variety of customer engagement tools, including:. See how they did it below. Mountain Crest Gardens is, in my professional opinion, light years ahead of most ecommerce brands in terms of customer engagement.
They used a tool — Rivet Works — to collect not just customer reviews, but customer photos of their products being used. Many brands with philanthropic missions, like Shongolulu, encourage customers to become brand ambassadors —— sharing the message with the world. Turn yourself and your employees into personalities. Most ecommerce brands optimize for long-tail, at least at first. Getting high ranking for short-tail keywords is hard. Bigger brands typically win here because of their Domain Authority, which takes into account:.
On-site content to draw in customers in times other than a purchase point is becoming super important for LTV increase without large marketing spend. Optimize your site as it currently is, and get content ideas now from these comprehensive guides.
Jackson Galaxy uses video, clear CTAs, lots of copy and tons of reviews to turn their product pages into an SEO-optimized landing page. BlanksUSA uses campaign pages as landing pages in order to drive long-tail traffic to products easily grouped for a specific customer segment. Mobile experience need to be on par with desktop. Optimize your forms, create mobile-first designs, load pages quickly. Understand how your customers use mobile and optimize.
Just use a pop-up like Solo Stove does to help the customer decide where to go next. Mobile experience will be key in Mobile traffic has already overtaken desktop traffic, and we are seeing mobile sales approach desktop sales. Retailers with a mobile-first mentality will outperform those that treat mobile as a second priority. This mobile-first mentality applies to everything: And while many may still be able to do so in , it is likely that the cost is going to go way up. Social media advertising is a popular channel for ecommerce brands to use to run campaigns, drive traffic and close sales.
Good social media advertising and marketing is about 3 things:. Building a culture around your brand will be the only way to compete and thrive in a marketplace that turns everything into a commodity driven by price and reviews.
Tommy John uses a gifting video along with a customer testimonial in this re-targeted Facebook Ad. Rollie is an Australian brand that has clearly just launched in the US. They are likely targeting me based on my geographic location and having visited their site before.
Nike is using the multiple photo option ad aka, not a video and promoting customized items in the ads. Facebook prioritizes videos and videos help build way more trust then just a regular ad. Videos are so powerful and using Facebook Custom Engagement Audiences you can sequence potential customers who watch 10 seconds of one of your videos to another video.
Using Facebook Video Ads combined with Custom Engagement Audiences alone you can sequence potential customers all the way down a video funnel that goes from Awareness to Engagement and then to Conversion. CRO stands for conversion rate optimization, which you can only do through data-driven optimization and decision making.
Conversion rate optimization allows you to run tests to determine which various designs, language, etc. Look for little wins here and there and over the course of the year you will find that you have made it far more likely that a visitor to your website becomes a paying customer.
Regularly get your customers on the phone. Ask why they choose you. Ask what problems drove them to you in the first place. Ask how they view you compared to competitors.
Their answers are literally what should go on your website to connect more deeply with your market and generate more sales. Every brand has to first test their way to success. And the third is to be sure to share your successes and failures with everybody internally. That way, you can be sure you have a staff with a knowledge base.
Last year, conversion was 4. This has given us an edge against other clothing brands. I have 30 BigCommerce sites up and the reason I keep coming back is because my development staff and design staff are familiar with the templates and the backend.
The cost of entry and cost to scale have dramatically reduced over the years. And because the cost to entry is so low, more people has entered. And a lot of those people are scaling —— again, because the technology to do so costs so little. Suddenly, marketing to earn your fair share of the market is one of the most important factors to success. My advice for other business owners is this: The connection between brands and consumers has never been closer than what we see today.
The Sprout Social Index discovered 1 in 3 consumers would mention a brand while sharing personal accomplishment on social media. Consumers not only love sharing personal accomplishments on social media, but they also enjoy getting responses for the milestone by brands. Wow, way to go! We're so proud of you and we know you will continue to succeed on our program. Thank you for sharing your journey with all of us. Brands are suddenly realizing the impact of social media engagement and creating lasting relationships instead of just treating social as a platform to advertise their products.
These types of opportunities can be great for your brand in While that number has likely dipped a bit over the year, brands still have the power to buck the trend and reach consumers through messages, mentions, comments and more. As we just covered, incoming social messages to your brand need a response. But what if your organization receives hundreds or thousands of similar customer service questions? Much like we mentioned last year, social media trends in point toward another period of growth with chatbots.
If we look at the history of chatbots, we see a major spike throughout the previous year, and that growth is likely to continue. On Facebook Messenger alone, there are more than , chatbots in use to gather information, give product guidance and take actual orders. In fact, chatbots on Facebook Messenger have been shown to increase organizational productivity by up to 3.
While more companies implement chatbots, one thing has become clear—not all chatbots are created equally. This means brands rely more on customization of chatbots to answer specific requests. Sprout Social heard you loud and clear, which is why we created our own Bot Builder for automation conversation workflows.
The feature allows brands to easily create, preview and deploy chatbots to their Twitter or Facebook in minutes. We teamed up with our friends over at Evernote to implement a Twitter chatbot to help with their social customer care strategy. Success stories like this are likely to increase in as more brands turn to custom chatbots. If you want more information on our Bot Builder or want to see it in action, request a demo today!
And our next trend follows that same idea by brands relying more on social listening tools. What is social listening? Then you leverage those words or phrases to find new opportunities to create content specifically for those audiences. Social listening tools allow brands to analyze and reflect on their audiences actions. Additionally, organizations can track overall brand health, create better marketing campaigns and ultimately improve customer experiences.
So how can social listening tools help your brand in ? Like most years in the social world, can be about learning and growing to be one step ahead. The use of social listening tools is one trend that could push your brand in the right direction. But in that short period of time, Instagram Stories accrued more than million daily users.
Instagram Stories tops our social media trends for list because of the sheer engagement numbers it posts.
#1 in Trends Trend Hunter is the world's largest, most popular collection of cutting edge ideas, fueled by , people, big data & Trend Hunter AI. Our trend reports, innovation conference, books, and innovation keynotes help creative people Find Better Ideas, Faster™. The extensive women’s collection on Reliance Trends’ website caters to the requirements and style of every woman. Buy women’s collection online on Reliance Trends and refresh your wardrobe. Replace all your boring and dull outfits with groovy and trendy pieces, because life is too short to wear boring clothes. Dec 28, · Accordingly, I like to spend the end of each year researching and brainstorming to solidify a list of trends I think will take the online marketing world by storm in the next year. These are some of the most important trends I see developing in 1. Big, big data.